Article Marketing and Blog Marketing Essentials

Putting everything in perspective, grouping a bunch of words to make up a sensible article or content to be viewed by millions of people over the web has somewhat deteriorated, mostly because people are after revenue rather than knowledge. This has been the practice that has governed a large part of the money making practices that people can expect when they are able to share with other people the gathered information and knowledge that they have accumulated for the past couple of years.

Blogging and content writing has become evidently in demand, but the true sensible things for topics up for consideration that will aid most information hungry people has been totally forgotten. Driving traffic, the proper selection of keywords that people will type in their search engine browsers such as Google and Yahoo, has become the main concern for most Internet accessing individuals. In one of the newsletters that were sent to me regarding Search Engine Optimization, one thing struck me the most that of which is repetition in lieu of content sensibility. It doesn’t need to be expounded on, because true enough, this has been the common thing that most people have been doing nowadays, placing a ridiculous amount of similar words in a written article just to come out once a search query from search engines are done.

Blogging as well has become totally bearing no information as well. For one thing, blogs are totally unknown to most people, especially the ones who do not know what this is. For the Internet exposed people, this is similar to making written compositions or article that can cover certain topics or shared experiences by professionals. Some people, who are totally clueless, will not look forward to checking out blogs as well, for the reason that it sounds like something that was made up. For the people who love to investigate and satisfy their curiosity, blogs are something they would consider as a synonym towards article or content writing, freestyle most of the time, allowing people to fully express personal opinions paired with some research on information sites over the World Wide Web. Plagiarism is of course on thing that should be practiced, that of which is avoiding reproducing a certain content, photo or video made by someone. Violating copyrights is the best way to summarize what plagiarism is all about, soliciting the credit in place of the original people who actually poured all their hard work. Although the original content can be used as a reference material, giving due recognition and respect to the original author and creator can totally negate and rule out plagiarism practices.

Content writing on the other hand, is totally putting together what a person knows, stemming from research and experiences. The beauty and essence of effective content writing helps websites, companies and individual branding in a sense, spreading out proper information connected among them. Getting it all together for the proper deliberation of needed information that will definitely be needed by most knowledge seeking individuals, mostly students and business professionals, is something that should be immediately considered.

Hence, article or content writing and blogging is something more than just an adsense trap to generate revenue. A nonsense article will surely be something that people would not waste time reading or referring to. If there is a glitch that Google may have overlooked, it all boils down to quality content from articles done. Most of the time, it requires manual intervention from the groups which use content writing and blogging as their main field of business. However, given time, it will not be surprising when one day, Google or any other SEO Optimizing affiliates and sites will add content quality as among the key aspects of quality made articles in quality handled websites.

Article Marketing 101

By now you certainly have had someone tell you that article marketing is a great way to promote your new website. But what are article directories looking for to approve the publication of your articles?

As the owner of two article directories ( Links are in the footer ) I can tell you what I’m looking for when I review the articles submitted to my article directories.

First of all, please be sure you are submitting original content that you OWN. It’s perfectly fine to employ a ghost writer , but make sure that when you pay someone to write your articles that they are unique and that you own complete copyright to the article. If they are selling the same article to hundreds of people I do not want it submitted to my article directories.

ORIGINAL is the keyword that you should place in the front of your mind. There are tons of sites and pieces of software out there today that are scraping content and then using word replacement on someone else’s article. Let me be clear about this. It is plagiarism. It is STEALING. Any good copyright lawyer is going to sue you and win if you use these methods to generate articles.

You must actually produce original content to be successful in article marketing. Period.

Another big no-no in my book is ’cut and paste’ articles. Do not submit articles that are simply cut and pasted from some other source. I get submissions all the time that are obviously taken from wiki sites, dictionaries, and professional glossaries, and these articles are denied immediately. Every single day someone submits an article to me that contains a ’glossary of terms’ for a certain subject. Give me a break. Please submit an actual article.

Once again, produce and submit original content. Period.

Don’t try to be sneaky with your articles. This includes writing articles titled ‘My article, Part 7’ , in the hopes that the surfer will come to your site looking for the rest of the story. I now delete all ‘series’ titled articles unless the entire series has been submitted to me all at once. I even CREATED a special category for series articles.

Your title is important. Just like a newspaper headline, you are trying to quickly grab the reader’s attention. Be short and concise. Be sensational! Be creative! If you have a mile long boring paragraph for a title like “The Technical Wording Of Router Design As Designated By Cisco In Their Corporate Interoffice Memorandum Circa September 2004’ or some other long gibberish, I’m going to delete it. Title your article with something that is going to actually get them to read it. They actually have to read the article for your link back to drive traffic to your site. Plus, other webmasters are not going to reprint your article if you don’t keep it short and sweet.

There’s much, much more that you can consider when marketing your articles, but these are the basics. If you would like to learn more about ethical article marketing I have setup a forum where webmasters are discussing article marketing and more. You are more than welcome to join up and jump right in: http://www.affiliatewebdesign.com

In closing, if you get anything at all from this article, please let it be ethics. Anything you do in business should be moral and ethical. It’s you that has to face yourself in the mirror each morning. It’s you that has to look your children in the eye. Unethical marketing of any type may pay off in the short term, but will eventually kill your online business in the long run. Stay ethical and create original promotional content. It will take you to the top.

Till next time,

Increasing Your Sales With Autoresponders

The autoresponder is without a doubt one of the best marketing tools you can get.  It is a widely used application that will automatically respond to any email that it receives.  They are considered to be magical indeed, triggered by a blank email that they receive to their address.  Once they receive this email, they automatically start working for your business.

Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking.  Depending on the servers and speed of the Internet, the email response will happen very fast.  Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.

One of the best things about autoresponders is the fact that they are always available.  They are always there 24/7, providing your clients and customers with the information they seek.  They will make your business life easier, by boosting your sales.   They require little work from you, yet they are easy to operate.  They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.

Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business.  You can preset it to say a variety of messages, even inform your clients about future offers and products.  This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on.  Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.

Contrary to popular belief, not all buyers are impulse buyers.  Research has shown that less than 15% of those who visit websites are impulse buyers.  Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it.  Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them.  Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.

You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers.  They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities.  You can also choose to send out price lists as well, or welcome new clients to your organization.  If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.

In the world of Internet marketing, autoresponders are simply beneficial to have.  They are worth more than the price you pay for them, simply because they will provide you with so much for so little.  One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.

All in all, an autoresponder will help you operate your business easier than ever before.  Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness.  You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.